diff --git a/general-market-intelligence/components/StepStrategy.tsx b/general-market-intelligence/components/StepStrategy.tsx
new file mode 100644
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+++ b/general-market-intelligence/components/StepStrategy.tsx
@@ -0,0 +1,127 @@
+
+import React, { useState } from 'react';
+import { SearchStrategy, SearchSignal } from '../types';
+import { Settings, Edit2, CheckCircle2, Plus, Trash2, HelpCircle } from 'lucide-react';
+
+interface StepStrategyProps {
+  strategy: SearchStrategy;
+  onConfirm: (strategy: SearchStrategy) => void;
+}
+
+export const StepStrategy: React.FC<StepStrategyProps> = ({ strategy, onConfirm }) => {
+  const [localStrategy, setLocalStrategy] = useState<SearchStrategy>(strategy);
+
+  const handleSignalChange = (index: number, field: keyof SearchSignal, value: any) => {
+    const newSignals = [...localStrategy.signals];
+    newSignals[index] = { ...newSignals[index], [field]: value };
+    setLocalStrategy({ ...localStrategy, signals: newSignals });
+  };
+
+  const handleRemoveSignal = (index: number) => {
+    setLocalStrategy({
+        ...localStrategy,
+        signals: localStrategy.signals.filter((_, i) => i !== index)
+    });
+  };
+
+  const handleAddSignal = () => {
+    const newId = `sig_${Date.now()}`;
+    setLocalStrategy({
+        ...localStrategy,
+        signals: [...localStrategy.signals, {
+            id: newId,
+            name: "New Signal",
+            description: "Describe what to look for...",
+            targetPageKeywords: ["homepage"]
+        }]
+    });
+  };
+
+  return (
+    <div className="max-w-4xl mx-auto mt-12 px-4 pb-24">
+      <div className="text-center mb-8">
+        <h2 className="text-2xl font-bold text-slate-900">Define Search Strategy</h2>
+        <p className="text-slate-600">Based on <strong>{strategy.productContext}</strong>, we identified these digital traces to look for.</p>
+      </div>
+
+      <div className="bg-white rounded-xl shadow-sm border border-slate-200 p-6 mb-6">
+        <h3 className="text-sm font-bold text-slate-500 uppercase tracking-wide mb-3">Ideal Customer Profile (AI Generated)</h3>
+        <p className="text-slate-800 bg-slate-50 p-4 rounded-lg border border-slate-100 italic">
+            "{localStrategy.idealCustomerProfile}"
+        </p>
+      </div>
+
+      <div className="space-y-4">
+        <div className="flex items-center justify-between px-2">
+            <h3 className="font-bold text-slate-900 flex items-center gap-2">
+                <Settings size={20} className="text-indigo-600" /> 
+                Digital Signals (The "Audit")
+            </h3>
+            <button onClick={handleAddSignal} className="text-sm text-indigo-600 font-medium flex items-center gap-1 hover:underline">
+                <Plus size={16} /> Add Signal
+            </button>
+        </div>
+        
+        {localStrategy.signals.map((signal, index) => (
+            <div key={signal.id} className="bg-white p-5 rounded-xl border border-slate-200 shadow-sm transition-all hover:border-indigo-300">
+                <div className="flex gap-4 items-start">
+                    <div className="bg-indigo-50 text-indigo-600 font-bold rounded-full w-8 h-8 flex items-center justify-center shrink-0">
+                        {index + 1}
+                    </div>
+                    <div className="flex-1 space-y-3">
+                        <div className="grid grid-cols-1 md:grid-cols-2 gap-4">
+                            <div>
+                                <label className="text-xs font-semibold text-slate-500 uppercase">Signal Name</label>
+                                <input 
+                                    type="text" 
+                                    value={signal.name}
+                                    onChange={(e) => handleSignalChange(index, 'name', e.target.value)}
+                                    className="w-full font-bold text-slate-900 border-b border-slate-200 focus:border-indigo-500 outline-none py-1"
+                                />
+                            </div>
+                            <div>
+                                <label className="text-xs font-semibold text-slate-500 uppercase">Target Pages</label>
+                                <input 
+                                    type="text" 
+                                    value={signal.targetPageKeywords.join(", ")}
+                                    onChange={(e) => handleSignalChange(index, 'targetPageKeywords', e.target.value.split(',').map(s => s.trim()))}
+                                    className="w-full text-slate-600 border-b border-slate-200 focus:border-indigo-500 outline-none py-1 text-sm"
+                                    placeholder="e.g. about, legal, careers"
+                                />
+                            </div>
+                        </div>
+                        <div>
+                            <label className="text-xs font-semibold text-slate-500 uppercase">Description / Instruction for AI</label>
+                            <textarea 
+                                value={signal.description}
+                                onChange={(e) => handleSignalChange(index, 'description', e.target.value)}
+                                className="w-full text-slate-700 bg-slate-50 rounded-lg p-2 mt-1 border border-slate-200 focus:border-indigo-500 outline-none text-sm"
+                                rows={2}
+                            />
+                        </div>
+                    </div>
+                    <button 
+                        onClick={() => handleRemoveSignal(index)}
+                        className="text-slate-300 hover:text-red-500 transition-colors"
+                        title="Remove Signal"
+                    >
+                        <Trash2 size={18} />
+                    </button>
+                </div>
+            </div>
+        ))}
+      </div>
+
+       <div className="fixed bottom-0 left-0 right-0 bg-white/80 backdrop-blur-md border-t border-slate-200 p-4 z-40">
+        <div className="max-w-4xl mx-auto flex justify-end">
+             <button
+                onClick={() => onConfirm(localStrategy)}
+                className="bg-indigo-600 hover:bg-indigo-700 text-white font-bold py-3 px-8 rounded-xl shadow-lg shadow-indigo-600/20 transition-all transform active:scale-[0.98] flex items-center gap-2"
+            >
+                <CheckCircle2 size={20} /> Approve Strategy & Find Leads
+            </button>
+        </div>
+      </div>
+    </div>
+  );
+};