feat(dashboard): add Content Engine concept and dashboard link

content-engine/README.md

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+# Content Engine (v1.0 - MVP)
+
+**Status:** Planning / Initial Setup
+**Date:** Jan 20, 2026
+
+## 1. Vision & Purpose
+The **Content Engine** acts as the execution arm ("The Mouth") for the strategies developed in the GTM Architect ("The Brain"). 
+It is a **Content Generation Dashboard** designed to produce high-quality, SEO-optimized, and sales-ready marketing assets.
+
+**Core Philosophy:**
+*   **SEO First:** Keywords guide the structure, not just metadata.
+*   **Human-in-the-Loop:** Every generated asset is a draft that invites manual refinement.
+*   **Context-Aware:** It inherits deep strategic knowledge (ICPs, Pain Points, Hybrid Service Logic) from the GTM Architect database.
+*   **Tone:** Professional, fact-based, compelling, and "slightly aggressive" (Challenger Sale).
+
+## 2. Architecture & Tech Stack
+
+### Data Layer
+*   **Persistence:** A dedicated SQLite database (`content_engine.db`) stores all content projects, SEO strategies, and drafts.
+*   **Integration:** Read-only access to `gtm_projects.db` to import strategy baselines.
+
+### The Stack
+*   **Frontend:** React (Vite + TypeScript) - Focus on "Writer UI" (Split Screen: Config vs. Editor).
+*   **Backend:** Python (Flask/Process-based Orchestrator) - Utilizing `helpers.py` for AI interaction.
+*   **Container:** Dockerized service, integrated into the existing Marketing Hub network.
+
+## 3. Workflow (MVP Scope: Website & SEO)
+
+### Phase 1: Project Setup & Import
+1.  Select a source project from GTM Architect (e.g., "PUMA M20").
+2.  Import core data: Product Category, Hybrid Logic, Pain Points per ICP.
+3.  **Competitor Scan:** Optional input of competitor URLs to analyze their tone and position against it.
+
+### Phase 2: SEO Strategy
+1.  **Seed Generation:** AI suggests seed keywords based on GTM data.
+2.  **Expansion & Validation:** Use Google Search/Suggest (via Gemini Tools) to find real-world query patterns.
+3.  **Selection:** User selects Primary and Secondary Keywords.
+
+### Phase 3: Structure & Copy Generation
+1.  **Sitemap:** AI proposes a site structure (Home, Use Case Pages, Tech Specs).
+2.  **Section Generation:**
+    *   **Hero:** Headline (Keyword-focused) + Subline.
+    *   **Value Prop:** "Pain vs. Solution" (from GTM Phase 4).
+    *   **Features:** "Feature-to-Value" (from GTM Phase 9).
+    *   **Proof:** FAQ & Objections (from GTM Phase 6 - Battlecards).
+3.  **Refinement:** "Re-Roll" buttons for specific sections (e.g., "Make it punchier", "More focus on Compliance").
+
+### Phase 4: Export
+*   Copy to Clipboard (Markdown/HTML).
+*   PDF Export.
+
+## 4. Future Modules (Post-MVP)
+*   **LinkedIn Matrix:** Generate posts for (Persona x Content Type).
+*   **Outbound Email:** Cold outreach sequences.
+*   **Press Kit:** Automated PR generation.
+
+## 5. Quick Actions ("Türen öffnen")
+A dashboard feature to bypass the full project flow:
+*   *"Write a LinkedIn post about [Feature] for [Role]."*