export const translations = { de: { appTitle: "B2B Competitor Analysis Agent", restartAnalysis: "Analyse neustarten", nextStepButton: "Bestätigen & Nächster Schritt", companyCard: { title: "Ausgangsunternehmen", }, inputForm: { title: "Wettbewerbsanalyse starten", subtitle: "Geben Sie die Website eines Unternehmens ein, um die Analyse zu beginnen.", startUrlLabel: "Start-URL des Unternehmens", maxCompetitorsLabel: "Max. Wettbewerber", marketScopeLabel: "Marktfokus", marketScopePlaceholder: "z.B. DACH, EU, global", languageLabel: "Sprache", submitButton: "Analyse starten", }, loadingSpinner: { message: "AI analysiert, bitte warten...", }, errors: { title: "Fehler:", step1: "Fehler bei der Analyse der Start-URL. Bitte überprüfen Sie die URL und versuchen Sie es erneut.", generic: (step: number) => `Ein Fehler ist in Schritt ${step} aufgetreten. Bitte versuchen Sie es erneut.`, }, stepIndicator: { title: "Fortschritt", steps: ["Extraktion", "Keywords", "Wettbewerber", "Analyse", "Silver Bullets", "Fazit", "Battlecards", "Referenzen"], }, step1: { title: "Schritt 1: Extraktion der Unternehmensinformationen", subtitle: "Überprüfen, bearbeiten oder ergänzen Sie die vom AI-Agenten extrahierten Produkte und Zielbranchen.", addProductTitle: "Neues Produkt per URL hinzufügen", productNameLabel: "Produktname", productUrlLabel: "Produkt-URL", productNamePlaceholder: "z.B. mobileX-Dispatch", addProductError: "Produkt konnte nicht recherchiert werden. Bitte URL überprüfen.", addButton: "Produkt hinzufügen", addingButton: "Recherchiere...", productsTitle: "Produkte / Lösungen", purposeLabel: "Zweckbeschreibung", industriesTitle: "Zielmärkte / Branchen", industryNameLabel: "Branchenname", editableCard: { add: "Hinzufügen", cancel: "Abbrechen", save: "Speichern" } }, step2: { title: "Schritt 2: Abgeleitete Keywords", subtitle: "Überprüfen Sie die für die Wettbewerbssuche generierten Keywords und passen Sie sie bei Bedarf an.", cardTitle: "Keyword-Set", termLabel: "Keyword / Phrase", rationaleLabel: "Begründung", editableCard: { add: "Hinzufügen", cancel: "Abbrechen", save: "Speichern" } }, step3: { title: "Schritt 3: Wettbewerber finden", subtitle: (max: number) => `Hier ist die Longlist potenzieller Wettbewerber. Entfernen oder ergänzen Sie Einträge. Die Top ${max} nach Konfidenz werden für die Detailanalyse in die Shortlist übernommen.`, cardTitle: "Wettbewerber-Kandidaten", nameLabel: "Name", whyLabel: "Begründung", visitButton: "Besuchen", shortlistBoundary: "SHORTLIST-GRENZE", editableCard: { add: "Hinzufügen", cancel: "Abbrechen", save: "Speichern" } }, step4: { title: "Schritt 4: Portfolio- & Positionierungsanalyse", subtitle: "Detailanalyse der Shortlist-Wettbewerber. Die relevantesten (höchster Overlap) stehen oben.", downloadJson_title: "Analyse herunterladen", portfolio: "Produktportfolio", differentiators: "Alleinstellungsmerkmale", targetIndustries: "Zielbranchen & Modell", overlapScore: "Overlap Score", }, step5: { title: "Schritt 5: Silver Bullets", generating: "Positionierungsaussagen werden generiert...", subtitle: "Dies sind prägnante Positionierungsaussagen, um Ihr Unternehmen im direkten Gespräch vom jeweiligen Wettbewerber abzugrenzen.", cardTitle: "Gegenüber", }, step6: { title: "Schritt 6: Vergleich & Fazit", generating: "Fazit wird generiert...", subtitle: "Zusammenfassende Analyse und strategische Einordnung.", downloadButton: "Gesamtbericht laden", downloadJson: "JSON herunterladen", downloadMd: "Markdown (MD) herunterladen", downloadPdf: "PDF herunterladen", productMatrix: "Produkt-Matrix", industryMatrix: "Branchen-Matrix", summary: "Zusammenfassung & Positionierung", opportunities: (name: string) => `Chancen & Lücken für ${name}`, nextQuestions: "Nächste Fragen & Unsicherheiten", markdown: { title: "B2B Wettbewerbsanalyse", startUrl: "Start-URL", marketScope: "Marktfokus", step1_title: "Schritt 1: Extraktion", step1_products: "Produkte / Lösungen", step1_industries: "Zielbranchen", step4_title: "Schritt 4: Detaillierte Analyse", portfolio: "Portfolio", targetIndustries: "Zielbranchen", differentiators: "Alleinstellungsmerkmale", step5_title: "Schritt 5: Silver Bullets", against: "Gegen", step7_title: "Schritt 7: Sales Battlecards", profile: "Profil", focus: "Fokus", positioning: "Positionierung", strengthsVsWeaknesses: "Unsere Stärken vs. Ihre Schwächen", landmineQuestions: '"Landminen"-Fragen', silverBullet: "Silver Bullet", step8_title: "Schritt 8: Referenzkunden-Analyse", caseStudyLink: "Case Study Link", noReferencesFound: "Keine Referenzen gefunden.", sources: "Quellen für Referenz-Analyse", step6_title: "Schritt 6: Fazit", productMatrix: "Produkt-Matrix", industryMatrix: "Branchen-Matrix", summary: "Zusammenfassung & Positionierung", opportunities: "Chancen & Lücken", nextQuestions: "Nächste Fragen", } }, step7: { title: "Schritt 7: Sales Battlecards", generating: "Battlecards werden generiert...", subtitle: "Nutzen Sie diese \"Battlecards\" zur Vorbereitung auf Vertriebsgespräche. Jede Karte fasst die wichtigsten Argumente gegen einen spezifischen Wettbewerber zusammen.", card: { profile: "Competitor Profile", strengths: "Our Strengths vs. Their Weaknesses", landmines: "\"Landmine\" Questions to Ask", silverBullet: "Silver Bullet", } }, step8: { title: "Schritt 8: Referenzkunden-Analyse", subtitle: "Analyse der Testimonials und Case Studies der Wettbewerber, um deren Marktpräsenz und Erfolgsgeschichten zu verstehen. Die Ergebnisse basieren auf einer Google-Suche.", noReferencesFound: "Keine öffentlichen Referenzkunden auf der offiziellen Website gefunden.", caseStudyLink: "Case Study", sourcesTitle: "Recherche-Quellen", } }, en: { appTitle: "B2B Competitor Analysis Agent", restartAnalysis: "Restart Analysis", nextStepButton: "Confirm & Next Step", companyCard: { title: "Initial Company", }, inputForm: { title: "Start Competitor Analysis", subtitle: "Enter a company's website to begin the analysis.", startUrlLabel: "Company Start URL", maxCompetitorsLabel: "Max Competitors", marketScopeLabel: "Market Focus", marketScopePlaceholder: "e.g., DACH, EU, global", languageLabel: "Language", submitButton: "Start Analysis", }, loadingSpinner: { message: "AI is analyzing, please wait...", }, errors: { title: "Error:", step1: "Error analyzing the start URL. Please check the URL and try again.", generic: (step: number) => `An error occurred in step ${step}. Please try again.`, }, stepIndicator: { title: "Progress", steps: ["Extraction", "Keywords", "Competitors", "Analysis", "Silver Bullets", "Conclusion", "Battlecards", "References"], }, step1: { title: "Step 1: Company Information Extraction", subtitle: "Review, edit, or add to the products and target industries extracted by the AI agent.", addProductTitle: "Add New Product by URL", productNameLabel: "Product Name", productUrlLabel: "Product URL", productNamePlaceholder: "e.g., mobileX-Dispatch", addProductError: "Could not research product. Please check the URL.", addButton: "Add Product", addingButton: "Researching...", productsTitle: "Products / Solutions", purposeLabel: "Purpose Description", industriesTitle: "Target Markets / Industries", industryNameLabel: "Industry Name", editableCard: { add: "Add", cancel: "Cancel", save: "Save" } }, step2: { title: "Step 2: Derived Keywords", subtitle: "Review and adjust the keywords generated for the competitor search if necessary.", cardTitle: "Keyword Set", termLabel: "Keyword / Phrase", rationaleLabel: "Rationale", editableCard: { add: "Add", cancel: "Cancel", save: "Save" } }, step3: { title: "Step 3: Find Competitors", subtitle: (max: number) => `Here is the longlist of potential competitors. Remove or add entries. The top ${max} by confidence will be shortlisted for detailed analysis.`, cardTitle: "Competitor Candidates", nameLabel: "Name", whyLabel: "Justification", visitButton: "Visit", shortlistBoundary: "SHORTLIST BOUNDARY", editableCard: { add: "Add", cancel: "Cancel", save: "Save" } }, step4: { title: "Step 4: Portfolio & Positioning Analysis", subtitle: "Detailed analysis of the shortlisted competitors. The most relevant (highest overlap) are at the top.", downloadJson_title: "Download Analysis", portfolio: "Product Portfolio", differentiators: "Differentiators", targetIndustries: "Target Industries & Model", overlapScore: "Overlap Score", }, step5: { title: "Step 5: Silver Bullets", generating: "Generating positioning statements...", subtitle: "These are concise positioning statements to differentiate your company from each competitor in direct conversation.", cardTitle: "Against", }, step6: { title: "Step 6: Comparison & Conclusion", generating: "Generating conclusion...", subtitle: "Summary analysis and strategic classification.", downloadButton: "Download Full Report", downloadJson: "Download JSON", downloadMd: "Download Markdown (MD)", downloadPdf: "Download PDF", productMatrix: "Product Matrix", industryMatrix: "Industry Matrix", summary: "Summary & Positioning", opportunities: (name: string) => `Opportunities & Gaps for ${name}`, nextQuestions: "Next Questions & Uncertainties", markdown: { title: "B2B Competitor Analysis", startUrl: "Start URL", marketScope: "Market Focus", step1_title: "Step 1: Extraction", step1_products: "Products / Solutions", step1_industries: "Target Industries", step4_title: "Step 4: Detailed Analysis", portfolio: "Portfolio", targetIndustries: "Target Industries", differentiators: "Differentiators", step5_title: "Step 5: Silver Bullets", against: "Against", step7_title: "Step 7: Sales Battlecards", profile: "Profile", focus: "Focus", positioning: "Positioning", strengthsVsWeaknesses: "Our Strengths vs. Their Weaknesses", landmineQuestions: '"Landmine" Questions', silverBullet: "Silver Bullet", step8_title: "Step 8: Reference Customer Analysis", caseStudyLink: "Case Study Link", noReferencesFound: "No references found.", sources: "Sources for Reference Analysis", step6_title: "Step 6: Conclusion", productMatrix: "Product Matrix", industryMatrix: "Industry Matrix", summary: "Summary & Positioning", opportunities: "Opportunities & Gaps", nextQuestions: "Next Questions", } }, step7: { title: "Step 7: Sales Battlecards", generating: "Generating battlecards...", subtitle: "Use these \"Battlecards\" to prepare for sales conversations. Each card summarizes the key arguments against a specific competitor.", card: { profile: "Competitor Profile", strengths: "Our Strengths vs. Their Weaknesses", landmines: "\"Landmine\" Questions to Ask", silverBullet: "Silver Bullet", } }, step8: { title: "Step 8: Reference Customer Analysis", subtitle: "Analysis of competitor testimonials and case studies to understand their market presence and success stories. The results are based on a Google search.", noReferencesFound: "No public reference customers found on the official website.", caseStudyLink: "Case Study", sourcesTitle: "Research Sources", } } };