Brancheneinstufung2/content-engine

Content Engine (v1.0 - MVP)

Status: Planning / Initial Setup Date: Jan 20, 2026

1. Vision & Purpose

The Content Engine acts as the execution arm ("The Mouth") for the strategies developed in the GTM Architect ("The Brain"). It is a Content Generation Dashboard designed to produce high-quality, SEO-optimized, and sales-ready marketing assets.

Core Philosophy:

• SEO First: Keywords guide the structure, not just metadata.
• Human-in-the-Loop: Every generated asset is a draft that invites manual refinement.
• Context-Aware: It inherits deep strategic knowledge (ICPs, Pain Points, Hybrid Service Logic) from the GTM Architect database.
• Tone: Professional, fact-based, compelling, and "slightly aggressive" (Challenger Sale).

2. Architecture & Tech Stack

Data Layer

• Persistence: A dedicated SQLite database (content_engine.db) stores all content projects, SEO strategies, and drafts.
• Integration: Read-only access to gtm_projects.db to import strategy baselines.

The Stack

• Frontend: React (Vite + TypeScript) - Focus on "Writer UI" (Split Screen: Config vs. Editor).
• Backend: Python (Flask/Process-based Orchestrator) - Utilizing helpers.py for AI interaction.
• Container: Dockerized service, integrated into the existing Marketing Hub network.

3. Workflow (MVP Scope: Website & SEO)

Phase 1: Project Setup & Import

1. Select a source project from GTM Architect (e.g., "PUMA M20").
2. Import core data: Product Category, Hybrid Logic, Pain Points per ICP.
3. Competitor Scan: Optional input of competitor URLs to analyze their tone and position against it.

Phase 2: SEO Strategy

1. Seed Generation: AI suggests seed keywords based on GTM data.
2. Expansion & Validation: Use Google Search/Suggest (via Gemini Tools) to find real-world query patterns.
3. Selection: User selects Primary and Secondary Keywords.

Phase 3: Structure & Copy Generation

1. Sitemap: AI proposes a site structure (Home, Use Case Pages, Tech Specs).
2. Section Generation:
   • Hero: Headline (Keyword-focused) + Subline.
   • Value Prop: "Pain vs. Solution" (from GTM Phase 4).
   • Features: "Feature-to-Value" (from GTM Phase 9).
   • Proof: FAQ & Objections (from GTM Phase 6 - Battlecards).
3. Refinement: "Re-Roll" buttons for specific sections (e.g., "Make it punchier", "More focus on Compliance").

Phase 4: Export

• Copy to Clipboard (Markdown/HTML).
• PDF Export.

4. Future Modules (Post-MVP)

• LinkedIn Matrix: Generate posts for (Persona x Content Type).
• Outbound Email: Cold outreach sequences.
• Press Kit: Automated PR generation.

5. Quick Actions ("Türen öffnen")

A dashboard feature to bypass the full project flow:

• "Write a LinkedIn post about [Feature] for [Role]."