feat: Enhance B2B Marketing Assistant report with Search Strategy, Digital Signals, and Target Pages
- Added new steps (7, 8, 9) for Search Strategy ICP, Digital Signals, and Target Pages to the b2b_marketing_orchestrator.py. - Updated STEP_PROMPTS_DE and STEP_PROMPTS_EN with corresponding prompts. - Extended STEP_TITLES for both German and English languages. - Modified step_keys lists in format_context_for_prompt and next_step functions. - Updated b2b_marketing_assistant_plan.md to reflect the new report sections.
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@@ -218,4 +218,24 @@ Das System liefert nun hochqualitative, faktenbasierte Analysen ("Grounding") mi
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### Priorität 3: Erweiterung des Finalen Reports
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Um den Wert der Analyse zu steigern, werden die folgenden Informationen in den finalen Report integriert:
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* **Search Strategy Beschreibung ICP:** Eine detaillierte Beschreibung der Ideal Customer Profile (ICP) basierend auf der Analyse.
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* **Digital Signals:** Identifikation und Beschreibung relevanter digitaler Signale, die auf Kaufinteresse oder Engagement hinweisen.
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* **Target Pages:** Eine Liste der wichtigsten Zielseiten auf der Unternehmenswebsite, die für Marketing- und Vertriebsaktivitäten relevant sind.
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@@ -150,6 +150,39 @@ Fuehre fuer jede **[Rolle]** innerhalb der **[Fokus-Branche: {{focus_industry}}]
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Erstelle ONLY die finale Markdown-Tabelle.
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* **Table Columns:** *Fokus-Branche | Rolle | Kernbotschaft (2-3 sentences) | {{channels}}*.
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* **Requirement:** Your response must start with the heading \"## Schritt 6: Botschaften\" and contain ONLY die vollstaendige Markdown-Tabelle.""",
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"""# Aufgabe
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Fuehre nun **Schritt 7 - Search Strategy Beschreibung ICP** durch.
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# Kontext: Validierte Ergebnisse aus vorherigen Schritten
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{{previous_steps_data}}
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# Anweisungen fuer Schritt 7
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* Formuliere eine detaillierte Beschreibung des Ideal Customer Profile (ICP) basierend auf allen bisherigen Analyseergebnissen.
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* Gehe auf Unternehmensmerkmale, Branchen, typische Painpoints und die relevantesten Rollen ein.
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* **Output:** Eine Markdown-Tabelle mit Spalten: *Kriterium | Beschreibung | Begruendung/Quelle (URL oder Schritt-Referenz)*.
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* **Format-Anforderung:** Antworte NUR mit den Ergebnissen fuer diesen einen Schritt. Deine Antwort muss mit der Ueberschrift \"## Schritt 7: Search Strategy Beschreibung ICP\" beginnen und die Markdown-Tabelle enthalten.""",
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"""# Aufgabe
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Fuehre nun **Schritt 8 - Digital Signals** durch.
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# Kontext: Validierte Ergebnisse aus vorherigen Schritten
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{{previous_steps_data}}
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# Anweisungen fuer Schritt 8
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* Identifiziere relevante digitale Signale, die auf Kaufinteresse, Engagement oder spezifische Beduerfnisse der Zielkunden hinweisen koennten.
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* Denke an Verhaltensweisen auf der Unternehmenswebsite, in sozialen Medien, bei der Nutzung bestimmter Tools oder bei der Interaktion mit Inhalten.
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* **Output:** Eine Markdown-Tabelle mit Spalten: *Digitales Signal | Beschreibung | Indikator fuer | Relevanz fuer ICP (URL oder Schritt-Referenz)*.
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* **Format-Anforderung:** Antworte NUR mit den Ergebnissen fuer diesen einen Schritt. Deine Antwort muss mit der Ueberschrift \"## Schritt 8: Digital Signals\" beginnen und die Markdown-Tabelle enthalten.""",
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"""# Aufgabe
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Fuehre nun **Schritt 9 - Target Pages** durch.
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# Kontext: Validierte Ergebnisse aus vorherigen Schritten
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{{previous_steps_data}}
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# Anweisungen fuer Schritt 9
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* Identifiziere die wichtigsten Zielseiten (Target Pages) auf der analysierten Unternehmenswebsite, die fuer Marketing- und Vertriebsaktivitaeten relevant sind.
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* Beruecksichtige Produkt-/Loesungsseiten, Branchenseiten, Fallstudien, Ueber-uns-Seiten, Kontaktseiten etc.
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* **Output:** Eine Markdown-Tabelle mit Spalten: *Seitenname | URL | Relevanz fuer ICP/Marketing | Zugehoeriger Schritt (z.B. Angebot, Painpoint)*.
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* **Format-Anforderung:** Antworte NUR mit den Ergebnissen fuer diesen einen Schritt. Deine Antwort muss mit der Ueberschrift \"## Schritt 9: Target Pages\" beginnen und die Markdown-Tabelle enthalten."""
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]
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SYSTEM_PROMPT_EN = """# System Role
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@@ -224,39 +257,38 @@ Now perform **Step 5 - Gains & Benefits per Role (WHY switch)**.
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* **Output:** Table: *Role | Gain (specific benefit) | Quantification (Hypothesis in EUR, h, %) | Source/Indication (URL)*.
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* **Format Requirement:** Respond ONLY with the results for this single step. Your response must start with the heading \"## Step 5: Gains & Benefits per Role\".""",
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"""# Task
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Now perform **Step 6 - Marketing Message (HOW to speak)**.
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Now perform **Step 7 - Search Strategy ICP Description**.
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# Context: Validated results from previous steps
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{{previous_steps_data}}
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# Inputs for this step
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* **Desired channels for the message:** `{{channels}}`
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# Instructions for Step 7
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* Formulate a detailed description of the Ideal Customer Profile (ICP) based on all previous analysis results.
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* Address company characteristics, industries, typical pain points, and the most relevant roles.
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* **Output:** A Markdown table with columns: *Criterion | Description | Justification/Source (URL or Step Reference)*.
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* **Format Requirement:** Respond ONLY with the results for this single step. Your response must start with the heading \"## Step 7: Search Strategy ICP Description\" and include the Markdown table.""",
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"""# Task
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Now perform **Step 8 - Digital Signals**.
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# Instructions for Step 6: Chain-of-Thought Analysis & Copywriting
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# Context: Validated results from previous steps
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{{previous_steps_data}}
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**FOCUS:** Create messages **EXCLUSIVELY** for the provided **Focus Industry: {{focus_industry}}**.
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Ignore all other industries. Your goal is to create a specific message for EACH role within this ONE industry.
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# Instructions for Step 8
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* Identify relevant digital signals that could indicate purchase interest, engagement, or specific needs of target customers.
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* Consider behaviors on the company website, social media, use of specific tools, or interaction with content.
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* **Output:** A Markdown table with columns: *Digital Signal | Description | Indicator for | Relevance for ICP (URL or Step Reference)*.
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* **Format Requirement:** Respond ONLY with the results for this single step. Your response must start with the heading \"## Step 8: Digital Signals\" and include the Markdown table.""",
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"""# Task
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Now perform **Step 9 - Target Pages**.
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For each **[Role]** within the **[Focus Industry: {{focus_industry}}]**, perform the following thought process:
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# Context: Validated results from previous steps
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{{previous_steps_data}}
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1. **Step 6.1 (Analysis): Product-Role Fit.**
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* Which product/solution from the "Offer" table (Step 1) is most relevant for the **[Role]**?
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2. **Step 6.2 (Analysis): Industry Use Case.**
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* What are 1-2 typical use cases for the selected product in the **[Focus Industry]**? What does the **[Role]** actually do with it?
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3. **Step 6.3 (Analysis): Benefit Quantification.**
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* Look at the Pain Points (Step 4) and Gains (Step 5) for the **[Role]**.
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* Derive a concrete KPI relevant to the **[Role]**.
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4. **Step 6.4 (Synthesis): Formulate Message.**
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* Synthesize the findings from 6.1-6.3 into a concise core message (2-3 sentences) following the structure: **Observation (Problem) -> Low-threshold Solution Idea -> Product Bridge -> Quantified Benefit.**
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* Create variants of this message for the channels: {{channels}}.
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# Output Format
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Create ONLY the final Markdown table.
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* **Table Columns:** *Focus Industry | Role | Core Message (2-3 sentences) | {{channels}}*.
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* **Requirement:** Your response must start with the heading \"## Step 6: Messages\" and contain ONLY the complete Markdown table."""
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# Instructions for Step 9
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* Identify the most important target pages on the analyzed company website that are relevant for marketing and sales activities.
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* Consider product/solution pages, industry pages, case studies, about us pages, contact pages, etc.
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* **Output:** A Markdown table with columns: *Page Name | URL | Relevance for ICP/Marketing | Associated Step (e.g., Offer, Pain Point)*.
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* **Format Requirement:** Respond ONLY with the results for this single step. Your response must start with the heading \"## Step 9: Target Pages\" and include the Markdown table."""
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]
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PROMPTS = {
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@@ -270,6 +302,9 @@ PROMPTS = {
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'painPoints': 'Schritt 4: Painpoints je Rolle (WARUM)',
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'gains': 'Schritt 5: Gains & Nutzen je Rolle (WARUM wechseln)',
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'messages': 'Schritt 6: Marketingbotschaften je Segment & Rolle (WIE sprechen)',
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'searchStrategyICP': 'Schritt 7: Search Strategy Beschreibung ICP',
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'digitalSignals': 'Schritt 8: Digital Signals',
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'targetPages': 'Schritt 9: Target Pages',
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},
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'SUMMARY_TITLE': 'Kurzresuemee:',
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'SUMMARY_TEXT_FOR_STEP1': [
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@@ -287,6 +322,9 @@ PROMPTS = {
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'painPoints': 'Step 4: Pain Points per Role (WHY)',
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'gains': 'Step 5: Gains & Benefits per Role (WHY switch)',
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'messages': 'Step 6: Marketing Messages per Segment & Role (HOW to speak)',
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'searchStrategyICP': 'Step 7: Search Strategy ICP Description',
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'digitalSignals': 'Step 8: Digital Signals',
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'targetPages': 'Step 9: Target Pages',
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},
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'SUMMARY_TITLE': 'Summary:',
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'SUMMARY_TEXT_FOR_STEP1': [
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@@ -432,7 +470,7 @@ def format_context_for_prompt(analysis_data, language):
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context = ""
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current_prompts = PROMPTS[language]
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step_titles = current_prompts['STEP_TITLES']
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step_keys = ['offer', 'targetGroups', 'personas', 'painPoints', 'gains', 'messages']
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step_keys = ['offer', 'targetGroups', 'personas', 'painPoints', 'gains', 'messages', 'searchStrategyICP', 'digitalSignals', 'targetPages']
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for i, step_key in enumerate(step_keys):
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step_data = analysis_data.get(step_key)
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if step_data:
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@@ -530,7 +568,7 @@ def next_step(language, context_file, generation_step, channels, focus_industry=
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# Log the full response
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save_detailed_log(f"step{generation_step}", "response", response_text)
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step_key = ['offer', 'targetGroups', 'personas', 'painPoints', 'gains', 'messages'][generation_step - 1]
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step_key = ['offer', 'targetGroups', 'personas', 'painPoints', 'gains', 'messages', 'searchStrategyICP', 'digitalSignals', 'targetPages'][generation_step - 1]
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expected_title = current_prompts['STEP_TITLES'][step_key]
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title_match = re.search(rf'## {re.escape(expected_title)}\s*', response_text, re.IGNORECASE)
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content = response_text[title_match.end():].strip() if title_match else response_text
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