fix: Market Intel Logic - Clarify prompts for Lookalike Search vs. Context

- market_intel_orchestrator.py: Rewrote prompt in generate_search_strategy to explicitly distinguish between 'Your Company (Context)' and 'Reference Client (Seed)'. This fixes the issue where the AI was searching for competitors to the user's company instead of the reference client.

- market_intel_orchestrator.py: Clarified prompt in identify_competitors.

- market_intel_orchestrator.py: Added RAW JSON debug logging to stderr to diagnose missing fields.

market_intel_orchestrator.py

@@ -175,26 +175,28 @@ def generate_search_strategy(reference_url, context_content):
     prompt = f"""
     You are a B2B Market Intelligence Architect.
     
-    --- STRATEGIC CONTEXT ---
+    --- ROLE DEFINITION ---
+    You are working for the company described in the "STRATEGIC CONTEXT" below (The "Hunter").
+    Your goal is to find new potential customers who look exactly like the "REFERENCE CLIENT" described below (The "Seed" / "Prey").
+
+    --- STRATEGIC CONTEXT (YOUR COMPANY / THE OFFER) ---
     {context_content}
 
-    --- EXTRACTED TARGET INDUSTRIES ---
-    {', '.join(target_industries)}
-
-    --- REFERENCE CLIENT HOMEPAGE ---
-    {homepage_text[:10000] if homepage_text else "No Homepage Text"}
+    --- REFERENCE CLIENT HOMEPAGE (THE IDEAL CUSTOMER TO CLONE) ---
+    URL: {reference_url}
+    CONTENT: {homepage_text[:10000] if homepage_text else "No Homepage Text"}
 
     --- TASK ---
-    Based on the context and the reference client's homepage, develop a search strategy to find similar companies (competitors/lookalikes) and audit them to find sales triggers.
+    Develop a search strategy to find **Lookalikes of the Reference Client** who would be interested in **Your Company's Offer**.
 
-    1. **summaryOfOffer**: A 1-sentence summary of what the reference client sells.
-    2. **idealCustomerProfile**: A concise definition of the Ideal Customer Profile (ICP) based on the reference client.
+    1. **summaryOfOffer**: A 1-sentence summary of what the **REFERENCE CLIENT** does (NOT what your company does). We need this to search for similar companies.
+    2. **idealCustomerProfile**: A concise definition of the Ideal Customer Profile (ICP) based on the Reference Client's characteristics.
     3. **searchStrategyICP**: A detailed description of the Ideal Customer Profile (ICP) based on the analysis.
-    4. **digitalSignals**: Identification and description of relevant digital signals that indicate purchase interest or engagement.
+    4. **digitalSignals**: Identification and description of relevant digital signals that indicate purchase interest or engagement for YOUR offer.
     5. **targetPages**: A list of the most important target pages on the company website relevant for marketing and sales activities.
-    6. **signals**: Identify exactly 4 specific digital signals.
-       - **CRITICAL**: One signal MUST be "Technographic / Incumbent Search". It must look for existing competitor software or legacy systems that our offer replaces or complements (e.g., "Uses SAP Ariba", "Has Supplier Portal", "Uses Salesforce").
-       - The other 3 signals should focus on business pains or strategic fit (e.g., "Sustainability Report", "Supply Chain Complexity").
+    6. **signals**: Identify exactly 4 specific digital signals to check on potential lookalikes.
+       - **CRITICAL**: One signal MUST be "Technographic / Incumbent Search". It must look for existing competitor software or legacy systems that **YOUR COMPANY'S OFFER** replaces or complements.
+       - The other 3 signals should focus on business pains or strategic fit.
 
     --- SIGNAL DEFINITION ---
     For EACH signal, you MUST provide:
@@ -210,30 +212,17 @@ def generate_search_strategy(reference_url, context_content):
     --- OUTPUT FORMAT ---
     Return ONLY a valid JSON object.
     {{
-      "summaryOfOffer": "...",
+      "summaryOfOffer": "The Reference Client provides...",
       "idealCustomerProfile": "...",
       "searchStrategyICP": "...",
       "digitalSignals": "...",
       "targetPages": "...",
-      "signals": [
-        {{
-          "id": "sig_1",
-          "name": "...",
-          "description": "...",
-          "targetPageKeywords": ["..."],
-          "proofStrategy": {{
-             "likelySource": "...",
-             "searchQueryTemplate": "..."
-          }}
-        }},
-        ...
-      ]
+      "signals": [ ... ]
     }}
     """
     
     payload = {"contents": [{"parts": [{"text": prompt}]}]}
     logger.info("Sende Anfrage an Gemini API...")
-    # logger.debug(f"Rohe Gemini API-Anfrage (JSON): {json.dumps(payload, indent=2)}")
     try:
         response = requests.post(GEMINI_API_URL, json=payload, headers={'Content-Type': 'application/json'})
         response.raise_for_status()
@@ -241,6 +230,10 @@ def generate_search_strategy(reference_url, context_content):
         logger.info(f"Gemini API-Antwort erhalten (Status: {response.status_code}).")
         
         text = res_json['candidates'][0]['content']['parts'][0]['text']
+        
+        # DEBUG LOGGING FOR RAW JSON
+        logger.error(f"RAW GEMINI JSON RESPONSE: {text}") 
+
         result = _extract_json_from_text(text)
         
         if not result:
@@ -270,12 +263,15 @@ def identify_competitors(reference_url, target_market, industries, summary_of_of
     You are a B2B Market Analyst. Find 3-5 direct competitors or highly similar companies (lookalikes) for the company at `{reference_url}`.
 
     --- CONTEXT ---
-    - Offer: {summary_of_offer}
+    - Reference Client Business (What they do): {summary_of_offer}
     - Target Market: {target_market}
     - Relevant Industries: {', '.join(industries)}
 
     --- TASK ---
-    Identify competitors and categorize them into three groups:
+    Identify companies that are **similar to the Reference Client** (i.e., Lookalikes).
+    We are looking for other companies that do the same thing as `{reference_url}`.
+
+    Categorize them into three groups:
     1. 'localCompetitors': Competitors in the same immediate region/city.
     2. 'nationalCompetitors': Competitors operating across the same country.
     3. 'internationalCompetitors': Global players.