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Revert "feat: Enhance B2B Marketing Assistant report with Search Strategy, Digital Signals, and Target Pages"

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This reverts commit 6bdb3e8a06.
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Floke
2025-12-29 12:13:16 +00:00
parent ddc7002092
commit f8dce21ce0
2 changed files with 27 additions and 85 deletions
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20
b2b_marketing_assistant_plan.md
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@@ -218,24 +218,4 @@ Das System liefert nun hochqualitative, faktenbasierte Analysen ("Grounding") mi
### Priorität 3: Erweiterung des Finalen Reports
Um den Wert der Analyse zu steigern, werden die folgenden Informationen in den finalen Report integriert:
* **Search Strategy Beschreibung ICP:** Eine detaillierte Beschreibung der Ideal Customer Profile (ICP) basierend auf der Analyse.
* **Digital Signals:** Identifikation und Beschreibung relevanter digitaler Signale, die auf Kaufinteresse oder Engagement hinweisen.
* **Target Pages:** Eine Liste der wichtigsten Zielseiten auf der Unternehmenswebsite, die für Marketing- und Vertriebsaktivitäten relevant sind.

92
b2b_marketing_orchestrator.py
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@@ -150,39 +150,6 @@ Fuehre fuer jede **[Rolle]** innerhalb der **[Fokus-Branche: {{focus_industry}}]
Erstelle ONLY die finale Markdown-Tabelle. Erstelle ONLY die finale Markdown-Tabelle.
* **Table Columns:** *Fokus-Branche | Rolle | Kernbotschaft (2-3 sentences) | {{channels}}*. * **Table Columns:** *Fokus-Branche | Rolle | Kernbotschaft (2-3 sentences) | {{channels}}*.
* **Requirement:** Your response must start with the heading \"## Schritt 6: Botschaften\" and contain ONLY die vollstaendige Markdown-Tabelle.""", * **Requirement:** Your response must start with the heading \"## Schritt 6: Botschaften\" and contain ONLY die vollstaendige Markdown-Tabelle.""",
"""# Aufgabe
Fuehre nun **Schritt 7 - Search Strategy Beschreibung ICP** durch.
# Kontext: Validierte Ergebnisse aus vorherigen Schritten
{{previous_steps_data}}
# Anweisungen fuer Schritt 7
* Formuliere eine detaillierte Beschreibung des Ideal Customer Profile (ICP) basierend auf allen bisherigen Analyseergebnissen.
* Gehe auf Unternehmensmerkmale, Branchen, typische Painpoints und die relevantesten Rollen ein.
* **Output:** Eine Markdown-Tabelle mit Spalten: *Kriterium | Beschreibung | Begruendung/Quelle (URL oder Schritt-Referenz)*.
* **Format-Anforderung:** Antworte NUR mit den Ergebnissen fuer diesen einen Schritt. Deine Antwort muss mit der Ueberschrift \"## Schritt 7: Search Strategy Beschreibung ICP\" beginnen und die Markdown-Tabelle enthalten.""",
"""# Aufgabe
Fuehre nun **Schritt 8 - Digital Signals** durch.
# Kontext: Validierte Ergebnisse aus vorherigen Schritten
{{previous_steps_data}}
# Anweisungen fuer Schritt 8
* Identifiziere relevante digitale Signale, die auf Kaufinteresse, Engagement oder spezifische Beduerfnisse der Zielkunden hinweisen koennten.
* Denke an Verhaltensweisen auf der Unternehmenswebsite, in sozialen Medien, bei der Nutzung bestimmter Tools oder bei der Interaktion mit Inhalten.
* **Output:** Eine Markdown-Tabelle mit Spalten: *Digitales Signal | Beschreibung | Indikator fuer | Relevanz fuer ICP (URL oder Schritt-Referenz)*.
* **Format-Anforderung:** Antworte NUR mit den Ergebnissen fuer diesen einen Schritt. Deine Antwort muss mit der Ueberschrift \"## Schritt 8: Digital Signals\" beginnen und die Markdown-Tabelle enthalten.""",
"""# Aufgabe
Fuehre nun **Schritt 9 - Target Pages** durch.
# Kontext: Validierte Ergebnisse aus vorherigen Schritten
{{previous_steps_data}}
# Anweisungen fuer Schritt 9
* Identifiziere die wichtigsten Zielseiten (Target Pages) auf der analysierten Unternehmenswebsite, die fuer Marketing- und Vertriebsaktivitaeten relevant sind.
* Beruecksichtige Produkt-/Loesungsseiten, Branchenseiten, Fallstudien, Ueber-uns-Seiten, Kontaktseiten etc.
* **Output:** Eine Markdown-Tabelle mit Spalten: *Seitenname | URL | Relevanz fuer ICP/Marketing | Zugehoeriger Schritt (z.B. Angebot, Painpoint)*.
* **Format-Anforderung:** Antworte NUR mit den Ergebnissen fuer diesen einen Schritt. Deine Antwort muss mit der Ueberschrift \"## Schritt 9: Target Pages\" beginnen und die Markdown-Tabelle enthalten."""
] ]
SYSTEM_PROMPT_EN = """# System Role SYSTEM_PROMPT_EN = """# System Role
@@ -257,38 +224,39 @@ Now perform **Step 5 - Gains & Benefits per Role (WHY switch)**.
* **Output:** Table: *Role | Gain (specific benefit) | Quantification (Hypothesis in EUR, h, %) | Source/Indication (URL)*. * **Output:** Table: *Role | Gain (specific benefit) | Quantification (Hypothesis in EUR, h, %) | Source/Indication (URL)*.
* **Format Requirement:** Respond ONLY with the results for this single step. Your response must start with the heading \"## Step 5: Gains & Benefits per Role\".""", * **Format Requirement:** Respond ONLY with the results for this single step. Your response must start with the heading \"## Step 5: Gains & Benefits per Role\".""",
"""# Task """# Task
Now perform **Step 7 - Search Strategy ICP Description**. Now perform **Step 6 - Marketing Message (HOW to speak)**.
# Context: Validated results from previous steps # Context: Validated results from previous steps
{{previous_steps_data}} {{previous_steps_data}}
# Instructions for Step 7 # Inputs for this step
* Formulate a detailed description of the Ideal Customer Profile (ICP) based on all previous analysis results. * **Desired channels for the message:** `{{channels}}`
* Address company characteristics, industries, typical pain points, and the most relevant roles.
* **Output:** A Markdown table with columns: *Criterion | Description | Justification/Source (URL or Step Reference)*.
* **Format Requirement:** Respond ONLY with the results for this single step. Your response must start with the heading \"## Step 7: Search Strategy ICP Description\" and include the Markdown table.""",
"""# Task
Now perform **Step 8 - Digital Signals**.
# Context: Validated results from previous steps # Instructions for Step 6: Chain-of-Thought Analysis & Copywriting
{{previous_steps_data}}
# Instructions for Step 8 **FOCUS:** Create messages **EXCLUSIVELY** for the provided **Focus Industry: {{focus_industry}}**.
* Identify relevant digital signals that could indicate purchase interest, engagement, or specific needs of target customers. Ignore all other industries. Your goal is to create a specific message for EACH role within this ONE industry.
* Consider behaviors on the company website, social media, use of specific tools, or interaction with content.
* **Output:** A Markdown table with columns: *Digital Signal | Description | Indicator for | Relevance for ICP (URL or Step Reference)*.
* **Format Requirement:** Respond ONLY with the results for this single step. Your response must start with the heading \"## Step 8: Digital Signals\" and include the Markdown table.""",
"""# Task
Now perform **Step 9 - Target Pages**.
# Context: Validated results from previous steps For each **[Role]** within the **[Focus Industry: {{focus_industry}}]**, perform the following thought process:
{{previous_steps_data}}
# Instructions for Step 9 1. **Step 6.1 (Analysis): Product-Role Fit.**
* Identify the most important target pages on the analyzed company website that are relevant for marketing and sales activities. * Which product/solution from the "Offer" table (Step 1) is most relevant for the **[Role]**?
* Consider product/solution pages, industry pages, case studies, about us pages, contact pages, etc.
* **Output:** A Markdown table with columns: *Page Name | URL | Relevance for ICP/Marketing | Associated Step (e.g., Offer, Pain Point)*. 2. **Step 6.2 (Analysis): Industry Use Case.**
* **Format Requirement:** Respond ONLY with the results for this single step. Your response must start with the heading \"## Step 9: Target Pages\" and include the Markdown table.""" * What are 1-2 typical use cases for the selected product in the **[Focus Industry]**? What does the **[Role]** actually do with it?
3. **Step 6.3 (Analysis): Benefit Quantification.**
* Look at the Pain Points (Step 4) and Gains (Step 5) for the **[Role]**.
* Derive a concrete KPI relevant to the **[Role]**.
4. **Step 6.4 (Synthesis): Formulate Message.**
* Synthesize the findings from 6.1-6.3 into a concise core message (2-3 sentences) following the structure: **Observation (Problem) -> Low-threshold Solution Idea -> Product Bridge -> Quantified Benefit.**
* Create variants of this message for the channels: {{channels}}.
# Output Format
Create ONLY the final Markdown table.
* **Table Columns:** *Focus Industry | Role | Core Message (2-3 sentences) | {{channels}}*.
* **Requirement:** Your response must start with the heading \"## Step 6: Messages\" and contain ONLY the complete Markdown table."""
] ]
PROMPTS = { PROMPTS = {
@@ -302,9 +270,6 @@ PROMPTS = {
'painPoints': 'Schritt 4: Painpoints je Rolle (WARUM)', 'painPoints': 'Schritt 4: Painpoints je Rolle (WARUM)',
'gains': 'Schritt 5: Gains & Nutzen je Rolle (WARUM wechseln)', 'gains': 'Schritt 5: Gains & Nutzen je Rolle (WARUM wechseln)',
'messages': 'Schritt 6: Marketingbotschaften je Segment & Rolle (WIE sprechen)', 'messages': 'Schritt 6: Marketingbotschaften je Segment & Rolle (WIE sprechen)',
'searchStrategyICP': 'Schritt 7: Search Strategy Beschreibung ICP',
'digitalSignals': 'Schritt 8: Digital Signals',
'targetPages': 'Schritt 9: Target Pages',
}, },
'SUMMARY_TITLE': 'Kurzresuemee:', 'SUMMARY_TITLE': 'Kurzresuemee:',
'SUMMARY_TEXT_FOR_STEP1': [ 'SUMMARY_TEXT_FOR_STEP1': [
@@ -322,9 +287,6 @@ PROMPTS = {
'painPoints': 'Step 4: Pain Points per Role (WHY)', 'painPoints': 'Step 4: Pain Points per Role (WHY)',
'gains': 'Step 5: Gains & Benefits per Role (WHY switch)', 'gains': 'Step 5: Gains & Benefits per Role (WHY switch)',
'messages': 'Step 6: Marketing Messages per Segment & Role (HOW to speak)', 'messages': 'Step 6: Marketing Messages per Segment & Role (HOW to speak)',
'searchStrategyICP': 'Step 7: Search Strategy ICP Description',
'digitalSignals': 'Step 8: Digital Signals',
'targetPages': 'Step 9: Target Pages',
}, },
'SUMMARY_TITLE': 'Summary:', 'SUMMARY_TITLE': 'Summary:',
'SUMMARY_TEXT_FOR_STEP1': [ 'SUMMARY_TEXT_FOR_STEP1': [
@@ -470,7 +432,7 @@ def format_context_for_prompt(analysis_data, language):
context = "" context = ""
current_prompts = PROMPTS[language] current_prompts = PROMPTS[language]
step_titles = current_prompts['STEP_TITLES'] step_titles = current_prompts['STEP_TITLES']
step_keys = ['offer', 'targetGroups', 'personas', 'painPoints', 'gains', 'messages', 'searchStrategyICP', 'digitalSignals', 'targetPages'] step_keys = ['offer', 'targetGroups', 'personas', 'painPoints', 'gains', 'messages']
for i, step_key in enumerate(step_keys): for i, step_key in enumerate(step_keys):
step_data = analysis_data.get(step_key) step_data = analysis_data.get(step_key)
if step_data: if step_data:
@@ -568,7 +530,7 @@ def next_step(language, context_file, generation_step, channels, focus_industry=
# Log the full response # Log the full response
save_detailed_log(f"step{generation_step}", "response", response_text) save_detailed_log(f"step{generation_step}", "response", response_text)
step_key = ['offer', 'targetGroups', 'personas', 'painPoints', 'gains', 'messages', 'searchStrategyICP', 'digitalSignals', 'targetPages'][generation_step - 1] step_key = ['offer', 'targetGroups', 'personas', 'painPoints', 'gains', 'messages'][generation_step - 1]
expected_title = current_prompts['STEP_TITLES'][step_key] expected_title = current_prompts['STEP_TITLES'][step_key]
title_match = re.search(rf'## {re.escape(expected_title)}\s*', response_text, re.IGNORECASE) title_match = re.search(rf'## {re.escape(expected_title)}\s*', response_text, re.IGNORECASE)
content = response_text[title_match.end():].strip() if title_match else response_text content = response_text[title_match.end():].strip() if title_match else response_text